Many people who are introduced to the internet for the first time make a bee-line for social networking sites like Facebook. You aren't anyone who is anything if you haven't got a Facebook or Twitter profile. These sites help you to take advantage of online bookmarks and these are a very powerful means of marketing to.Essentially online bookmarking is a tool which lets users rate, organize and share their favorite websites. Other users who have the same interests will pick up this information and visit those sites themselves by clicking on the links available. Rating these sites provides other users with a recommendation regarding what they might be useful for and how useful they are.
Online bookmarks can be used to categorize, organize and rate websites and their value. People who share the same interests are attracted to sites that have been recommended by other like-minded people. Word of mouth in any community has long been considered to be an extremely powerful form of marketing. You only need one bad review and it soon gets around, and the same applies to the good. The magnitude of the internet combined with this makes marketing strategies, nigh unstoppable.
Users often bookmark the sites they have found though other members themselves and pass this information on. They can store the links to the websites for use at a later date, and this is where the term "bookmarking" came from.
Online bookmarking first came into being as far back as 1996, with the first generation of social networking sites. However at that time there was no model in use to actually create money making opportunities. With the growth of affiliate marketing this has now changed.
One of the first online bookmarking sites in 1996 was "itList" but there was no model available for people to make money with this. When social networking and online bookmarking became popular again with the second generation of these sites they were provided with powerful money making tools also.
These powerful marketing tools have effectively set off a bookmarking revolution on the web. There is no comparison between online social bookmaking and traditional search engines. This is because people organize, rate and rank sites, not a search engine. No matter the complex algorithms used in search engines, they cannot beat the impact humans have.
Page results are ranked by the amount of users or by the amount of times a particular keyword has appeared. This is essential for search engine optimization and online bookmarking is an essential add-on for any company with an online marketing strategy.
Source: Articledashboard
0 comments:
Post a Comment